Czinkota, Michael R. <br/><br/>
Global marketing. / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - Fort Worth, TX :  Dryden Press,  1996. 
 - 648 p. :  ill. ;  26 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: An Overview -- The Global marketing environment -- Developing global readiness -- Global marketing strategy. 
<br/><br/><label>ISBN: </label>0030106494 
<br/><br/><label>LCCN: </label>95068473  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>LC Class. No.: </label>HF1416.C948 
<br/><br/><label>Dewey Class. No.: </label>658.8/48