01022cam a2200277 a 4500 4454759 20210414113937.0 950317s1996 txua b 001 0 eng 95068473 0030106494 DLC DLC DLC HF1416.C948 658.8/48 20 Czinkota, Michael R. Global marketing. / Michael R. Czinkota, Ilkka A. Ronkainen. Fort Worth, TX : Dryden Press, 1996. 648 p. : ill. ; 26 cm. The Dryden Press series in marketing Includes bibliographical references and index. Contents: An Overview -- The Global marketing environment -- Developing global readiness -- Global marketing strategy. Export marketing. Ronkainen, Ilkka A. 7 cbc orignew 2 opcn 19 y-gencatlg lcc BK 866 8366 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-10 0 HF1416.C948 2079/12 2012-05-10 00:00:00 1 2012-05-10 BK