TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
TI  - Global marketing.
SN  - 0030106494
AV  - HF1416.C948 
U1  - 658.8/48 20
PY  - 1996///
CY  - Fort Worth, TX
PB  - Dryden Press
KW  - Export marketing
N1  - Includes bibliographical references and index; Contents: An Overview -- The Global marketing environment -- Developing global readiness -- Global marketing strategy
ER  -