01160cam a22003614i 4500 17917337 OSt 20220211095518.0 131024s2015 nyua b 001 0 eng 2013041596 9789814575119 9814575119 DLC eng LC rda pcc HF5823.B38 659.1 23 Belch, George E. Advertising and promotion: an integrated marketing communications perspective. / George E. Belch & Michael A. Belch. 10th ed. New York: McGraw-Hill, 2015. xxxvi, 842 p. : color illustrations ; 29 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 780-810) and indexes. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8670 16170 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 WIUC HF5823.B38(10e) K/1434/1434/19 2022-02-11 00:00:00 1 2022-02-11 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 WIUC 0 HF5823.B381(10e) K/1435/1435/19 2022-02-11 00:00:00 2 2022-02-11 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 WIUC 0 HF5823.B382(10e) K/2031/2031/19 2022-02-11 00:00:00 3 2022-02-11 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 WIUC 0 HF5823.B383(10e) K/2032/2032/19 2022-02-11 00:00:00 4 2022-02-11 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 WIUC 0 HF5823.B384(10e) K/2118/2118/19 2022-02-11 00:00:00 5 2022-02-11 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 WIUC 0 HF5823.B385(10e) K/2119/2119/19 2022-02-11 00:00:00 6 2022-02-11 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 WIUC 0 HF5823.B386(10e) K/2120/2120/19 2022-02-11 00:00:00 7 2022-02-11 BK