01515nam a22001697a 4500 20210414113937.0 120514t xxu||||| |||| 00| 0 eng d 0078303974 HF5415.F22 Farese, Lois Schneider. Marketing esentials. / Lous Schneider Farese, Grady Kimbrell and Carl A. Woloszyk. New York: McGraw-Hill, 2003. xxviii, 772 p: ill 27.5 cm Includes Index. Contents: Marketing is all around us -- Basic marketing concepts -- The Free enterprise system -- Global economies -- Business and social responsibility -- International trade -- Basic math skills -- Communication skills -- Computer applications and skills -- Interpersonal skills -- Management skills -- Preparing for the sale -- Initiating the sale -- Presenting the product -- Closing the sale -- Using math in sales -- Promotional concepts and strategies -- Visual merchandising and display -- Advertising -- Preparing print advertisements -- Channels of distribution -- Physical distribution -- Purchasing -- Stock handling and inventory control -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- Product planning -- Branding , packaging and labeling -- Extended product features -- Entrpreneurial concepts -- Risk management -- Developing a business plan -- Financing the business -- Identifying career opportunities -- Finding and applying for a job. lcc BK 875 8375 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-14 0 HF5415.F22 2120/12 2012-05-14 00:00:00 1 2012-05-14 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-14 0 HF5415.F221 2121/12 2012-05-14 00:00:00 2 2012-05-14 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-14 0 HF5415.F222 2122/12 2012-05-14 00:00:00 3 2012-05-14 BK