TY  - BOOK
AU  - Farese, Lois Schneider.
TI  - Marketing esentials.
SN  - 0078303974
AV  - HF5415.F22 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
N1  - Includes Index; Contents: Marketing is all around us -- Basic marketing concepts -- The Free enterprise system -- Global economies -- Business and social responsibility -- International trade -- Basic math skills -- Communication skills -- Computer applications and skills -- Interpersonal skills -- Management skills -- Preparing for the sale -- Initiating the sale -- Presenting the product -- Closing the sale -- Using  math in sales -- Promotional concepts and strategies -- Visual merchandising and display -- Advertising -- Preparing print advertisements -- Channels of distribution -- Physical distribution -- Purchasing -- Stock handling and inventory control -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- Product planning -- Branding , packaging and labeling -- Extended product features -- Entrpreneurial concepts -- Risk management -- Developing a business plan -- Financing the business -- Identifying career opportunities -- Finding and applying  for a job
ER  -