02016cam a22003014a 4500 13915680 20210414113938.0 050330s2006 maua b 001 0 eng 2005043864 0072935898 (alk. paper) DLC DLC DLC pcc HF5415 .M378 2006 658.8 22 Perreault, William D. Essentials of marketing :a global-managerial approach. / William D. Perreault, Jr., E. Jerome McCarthy. 10th ed. Boston, Mass. : McGraw-Hill/Irwin, c2006. xl, 638 p. : col. ill. ; 28 cm. + McGraw-Hill/Irwin series in marketing Includes bibliographical references and indexes. Contents: Marketing's value to consumers, firms and society -- Marketing strategy planning -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in the changing marketing environment - Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information -- Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Retailers, wholesalers and their strategy planning -- Promotion - introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing plans: appraisal and challenges -- Apendix A: Economics fundamentals -- Appendix B: Marketing arithmetic -- Appendix C: Carreer planning in marketing. Marketing. McCarthy, E. Jerome (Edmund Jerome) 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 879 8379 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415 .M378 2253/12 2012-05-15 00:00:00 1 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415 .M3781 2254/12 2012-05-15 00:00:00 2 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415 .M3782 2255/12 2012-05-15 00:00:00 3 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415 .M3783 2256/12 2012-05-15 00:00:00 4 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415 .M3784 2257/12 2012-05-15 00:00:00 5 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415 .M3785 2258/12 2012-05-15 00:00:00 6 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415 .M3786 2259/12 2012-05-15 00:00:00 7 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415 .M3787 2260/12 2012-05-15 00:00:00 8 2012-05-15 BK