01094cam a22002894a 4500001000800000005001700008008004100025010001700066020002800083040001800111042000800129050001600137082001400153100002300167245005000190250001200240260004100252300004100293440004600334504005100380505026700431650001500698700002400713700002100737700002200758700002400780215793320210414113938.0990419s2000    maua     b    001 0 eng    a   99030269   a0073656453 (alk. paper)  aDLCcDLCdDLC  apcc00aHF5415.M34 00a658.8221  aBerkowitz, Eric N.00aMarketing. /cEric N. Berkowitz ... [et al.].  a6th ed.  aBoston :bIrwin/McGraw-Hill,cc2000.  axxxii, 736 p. :bcol. ill. ;c29 cm. 4aThe Irwin/McGraw-Hill series in marketing  aIncludes bibliographical references and index.  aContents: Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process -- Appendix C: Career planning in marketing -- Appendix D: Altenate cases. 0aMarketing.1 aCrane, Frederick G.1 aKerin, Roger A.,1 aRudelis, William,1 aHartley, Steven W.,