01367cam a22003374a 4500 2157933 20210414113938.0 990419s2000 maua b 001 0 eng 99030269 0073656453 (alk. paper) DLC DLC DLC pcc HF5415.M34 658.8 21 Berkowitz, Eric N. Marketing. / Eric N. Berkowitz ... [et al.]. 6th ed. Boston : Irwin/McGraw-Hill, c2000. xxxii, 736 p. : col. ill. ; 29 cm. The Irwin/McGraw-Hill series in marketing Includes bibliographical references and index. Contents: Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process -- Appendix C: Career planning in marketing -- Appendix D: Altenate cases. Marketing. Crane, Frederick G. Kerin, Roger A., Rudelis, William, Hartley, Steven W., 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 880 8380 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415 .M34 2238/12 2012-05-15 00:00:00 1 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415.M341 2239/12 2012-05-15 00:00:00 2 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415.M342 2240/12 2012-05-15 00:00:00 3 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415.M343 2241/12 2012-05-15 00:00:00 4 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415.M344 2242/12 2012-05-15 00:00:00 5 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415.M345 2243/12 2012-05-15 00:00:00 6 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415.M346 2244/12 2012-05-15 00:00:00 7 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415.M347 2245/12 2012-05-15 00:00:00 8 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-15 0 HF5415.M348 2246/12 2012-05-15 00:00:00 9 2012-05-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 2012-05-15 0 HF5415.M349 2247/12 2012-05-15 00:00:00 10 2012-05-15 BK