Basic marketing research Marketing research Churchill, Gilbert A. creator text bibliography txu Fort Worth Dryden Press c2001 2001 4th ed. monographic eng
print
xvii, 830 p. : ill. (some col.) ; 29 cm. Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix. Gilbert A. Churchill, Jr. Includes bibliographical references and index. Marketing research HF5415.2.C49 658.8/3 The Dryden Press series in marketing 0030211042 00102808 DLC 000327 20210414113938.0 11955450