Etzel, Michael J. <br/><br/>
Marketing. / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 13th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2004. 
 - xxi, 650 + various pagings:  col. ill.,  maps ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: The Nature and scope of marketing -- Identifying and selecting markets -- Product -- Price -- Distribution -- Promotion -- Managing the marketing effort. 
<br/><br/><label>ISBN: </label>0072526505 (alk. paper) 0071214550 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2003043615 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.S745 
<br/><br/><label>Dewey Class. No.: </label>658.8