01298cam a22003254a 4500 13087672 20210414113938.0 030210s2004 maua b 001 0 eng 2003043615 0072526505 (alk. paper) 0071214550 (international : alk. paper) DLC DLC DLC pcc HF5415.S745 658.8 21 Etzel, Michael J. Marketing. / Michael J. Etzel, Bruce J. Walker, William J. Stanton. 13th ed. Boston, Mass. : McGraw-Hill, c2004. xxi, 650 + various pagings: col. ill., maps ; 28 cm. Includes bibliographical references and indexes. Contents: The Nature and scope of marketing -- Identifying and selecting markets -- Product -- Price -- Distribution -- Promotion -- Managing the marketing effort. Marketing. Walker, Bruce J. Stanton, William J. Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 882 8382 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415 .S745 2232/12 2012-05-16 00:00:00 1 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415 .S7451 2233/12 2012-05-16 00:00:00 2 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415 .S7452 2234/12 2012-05-16 00:00:00 3 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415 .S7453 2235/12 2012-05-16 00:00:00 4 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415 .S7454 2236/12 2012-05-16 00:00:00 5 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415 .S7455 2237/12 2012-05-16 00:00:00 6 2012-05-16 BK