Etzel, Michael J. creator Walker, Bruce J. Stanton, William J. text bibliography mau Boston, Mass McGraw-Hill c2004 2004 13th ed. monographic eng

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xxi, 650 + various pagings: col. ill., maps ; 28 cm. Contents: The Nature and scope of marketing -- Identifying and selecting markets -- Product -- Price -- Distribution -- Promotion -- Managing the marketing effort. Michael J. Etzel, Bruce J. Walker, William J. Stanton. Includes bibliographical references and indexes. Marketing HF5415.S745 658.8 0072526505 (alk. paper) 0071214550 (international : alk. paper) 2003043615 http://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html http://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html DLC 030210 20210414113938.0 13087672