TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing.
SN  - 0072526505 (alk. paper)
AV  - HF5415.S745 
U1  - 658.8 21
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes; Contents: The Nature and scope of marketing -- Identifying and selecting markets -- Product -- Price -- Distribution -- Promotion -- Managing the marketing effort
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html
ER  -