Marketing :best practices. / 
Michael R. Czinkota ... [et al.]. 
 - Fort Worth ;  Dryden,  c2000. 
 - xxvii, 657 p. :  ill. ;  29 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing. 
<br/><br/><label>ISBN: </label>0030211093 
<br/><br/><label>LCCN: </label>00708858  
<br/><br/><label>Nat. Bib. No.: </label>GB99-70629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.M34 
<br/><br/><label>Dewey Class. No.: </label>658.8