01826cam a2200301 a 4500 12185217 20210414113939.0 000926s2000 txua b 001 0 eng d 00708858 GB99-70629 0030211093 (OCoLC)ocm42623436 UKM UKM EYE DLC lccopycat HF5415.M34 658.8 21 Marketing :best practices. / Michael R. Czinkota ... [et al.]. Fort Worth ; Dryden, c2000. xxvii, 657 p. : ill. ; 29 cm. The Dryden Press series in marketing Includes bibliographical references and indexes. Contents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing. Marketing. Czinkota, Michael R. 7 cbc copycat 3 ncip 20 y-gencatlg lcc BK 883 8383 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.M34 2248/12 2012-05-16 00:00:00 1 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.M341 2249/12 2012-05-16 00:00:00 2 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.M342 2250/12 2012-05-16 00:00:00 3 2012-05-16 BK