Czinkota, Michael R. text bibliography txu Fort Worth Dryden c2000 2000 monographic eng

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xxvii, 657 p. : ill. ; 29 cm. Contents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing. Michael R. Czinkota ... [et al.]. Includes bibliographical references and indexes. Marketing HF5415.M34 658.8 0030211093 00708858 UKM 000926 20210414113939.0 12185217