TY  - BOOK
AU  - Czinkota,Michael R.
TI  - Marketing :best practices.
SN  - 0030211093
AV  - HF5415.M34 
U1  - 658.8 21
PY  - 2000///
CY  - Fort Worth
PB  - Dryden
KW  - Marketing
N1  - Includes bibliographical references and indexes; Contents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing
ER  -