@book{8833,
	author = {Duncan, Tom},
	title = {Principles of advertising & IMC. /},
	publisher = {McGraw-Hill/Irwin,},
	year = {2005.},
	address = {Boston:},
	edition = {2nd ed.},
	note = {Includes a CD-ROM.},
	url = {http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html}
}