TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Strickland, A. J.
TI  - Strategic management: concepts and cases.
SN  - 0072314990
AV  - HD30.28.T53(12e) 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Strategic management
N1  - Includes index; Contents: Part I: The concepts and techniques of strategic management: The strategic management process: an overview -- Establishing company direction; developing a strategic vision, setting objectives, and crafting a strategy -- Industry and competitive analysis --Evaluating company resources and competitive capabilities -- Strategy and competitive advantage -- Strategies for competing in globalizing markets -- New business models and strategies for the internet economy -- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in diversified companies -- Evaluating the strategies of diversified companies -- Building resources strengths and organizational capabilities Managing the internal organization to promote better strategies execution -- Corporate culture and leadership - keys to effective strategy execution --
ER  -