01616cam a2200301 a 4500 16385718 OSt 20220303125419.0 100810s2012 nyua b 000 0 eng 2010033355 9780205770885 0205770886 DLC LC DLC HM1221.W55 659.2 22 Wilcox, Dennis L Public relations: strategies and tactics. / Dennis L. Wilcox, Glen T. Cameron. 10th ed. Boston: Pearson, 2012. xxx, 594 p. : col. ill. ; 26 cm. Includes bibliographical references (p.[575]-581) and index. Contents: Role: What is public relations -- The evolution of public relations -- Ethics and professionalism -- Public relations departments and firms -- Process: Research -- Program planning -- Communication -- Evaluation -- Strategy: Public opinion and persuasion -- Conflict management: dealing with issues, risks and crises -- Reaching diverse audiences -- Public relations and the law -- Tactics: The internet and social media -- Preparing materials for mass media -- Radio and television -- Meetings and events -- Application: Corporations -- Entertainment, sports and tourism -- Politics and government -- Global public relations -- Nonprofit, health and education -- Public relations. Cameron, Glen T. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8881 16381 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 WIUC 0 HM1221.W55(10e) K/2205/2205/19 2022-03-03 00:00:00 2022-03-03 BK