Wilcox, Dennis L creator Cameron, Glen T. text bibliography nyu Boston Pearson 2012 10th ed. monographic eng

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xxx, 594 p. : col. ill. ; 26 cm. Contents: Role: What is public relations -- The evolution of public relations -- Ethics and professionalism -- Public relations departments and firms -- Process: Research -- Program planning -- Communication -- Evaluation -- Strategy: Public opinion and persuasion -- Conflict management: dealing with issues, risks and crises -- Reaching diverse audiences -- Public relations and the law -- Tactics: The internet and social media -- Preparing materials for mass media -- Radio and television -- Meetings and events -- Application: Corporations -- Entertainment, sports and tourism -- Politics and government -- Global public relations -- Nonprofit, health and education -- Dennis L. Wilcox, Glen T. Cameron. Includes bibliographical references (p.[575]-581) and index. Public relations HM1221.W55 659.2 9780205770885 0205770886 2010033355 DLC 100810 20220303125419.0 16385718