TY  - BOOK
AU  - 
AU  - Cameron,Glen T.
TI  - Public relations: strategies and tactics.
SN  - 9780205770885
AV  - HM1221.W55 
U1  - 659.2 22
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - Public relations
N1  - Includes bibliographical references (p.[575]-581) and index; Contents: Role: What is public relations -- The evolution of public relations -- Ethics and professionalism -- Public relations departments and firms -- Process: Research -- Program planning -- Communication -- Evaluation -- Strategy: Public opinion and persuasion -- Conflict management: dealing with issues, risks and crises -- Reaching diverse audiences -- Public relations and the law -- Tactics: The internet and social media -- Preparing materials for mass media -- Radio and television -- Meetings and events -- Application: Corporations -- Entertainment, sports and tourism -- Politics and government -- Global public relations -- Nonprofit, health and education --
ER  -