01158cam a2200241 a 4500001000800000005001700008008004100025010001700066020001500083040001800098050001500116082001400131100002400145245005500169250001200224260006000236300004200296504006600338505021000404538026500614650001500879700002200894450624520210414113939.0980421s1999    ohua     b    001 0 eng    a   98018863   a0538882158  aDLCcDLCdDLC00aHF5415.Z5400a658.82211 aZikmund, William G.10aMarketing. /cWilliam G. Zikmund, Michael d'Amico.  a6th ed.  aCincinnati, Ohio :bSouth-Western College Pub.,cc1999.  axxix, 701 p. :bcol. ill. ;c29 cm. +  aIncludes bibliographical references (p. 672-683) and indexes.  aContents: Introduction -- Analysis of market and buyer behavior -- Product strategy for global competition -- Distribution strategy -- Integrated marketing communications -- Pricing strategy --  Appendiix.  aSystem requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors. 0aMarketing.1 aD'Amico, Michael.