01369cam a2200289 a 4500 4506245 20210414113939.0 980421s1999 ohua b 001 0 eng 98018863 0538882158 DLC DLC DLC HF5415.Z54 658.8 21 Zikmund, William G. Marketing. / William G. Zikmund, Michael d'Amico. 6th ed. Cincinnati, Ohio : South-Western College Pub., c1999. xxix, 701 p. : col. ill. ; 29 cm. + Includes bibliographical references (p. 672-683) and indexes. Contents: Introduction -- Analysis of market and buyer behavior -- Product strategy for global competition -- Distribution strategy -- Integrated marketing communications -- Pricing strategy -- Appendiix. System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors. Marketing. D'Amico, Michael. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 889 8389 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415 .Z54 2223/12 2012-05-16 00:00:00 1 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415 .Z541 2224/12 2012-05-16 00:00:00 2 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 2012-05-16 0 HF5415 .Z542 2225/12 2012-05-16 00:00:00 3 2012-05-16 BK