Marketing
Zikmund, William G.
creator
D'Amico, Michael.
text
bibliography
ohu
Cincinnati, Ohio
South-Western College Pub.
c1999
1999
6th ed.
monographic
eng
xxix, 701 p. : col. ill. ; 29 cm. +
Contents: Introduction -- Analysis of market and buyer behavior -- Product strategy for global competition -- Distribution strategy -- Integrated marketing communications -- Pricing strategy -- Appendiix.
William G. Zikmund, Michael d'Amico.
Includes bibliographical references (p. 672-683) and indexes.
System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors.
Marketing
HF5415.Z54
658.8
0538882158
98018863
DLC
980421
20210414113939.0
4506245