@book{890,
	author = {Wilmshurst, John. and Institute of Marketing.},
	title = {The fundamentals and practice of marketing. /},
	publisher = {Butterworth-Heinmann,},
	year = {1995.},
	address = {London ;},
	edition = {3rd ed.},
	note = {"Published on behalf of the Institute of Marketing and the CAM Foundation."},
	url = {http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html}
}