Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing. / 
John Wilmshurst. 
 - 3rd ed. 
 - London ;  Boston :  Butterworth-Heinmann,  1995. 
 - viii, 324 p. :  ill. ;  24 cm. 
<br/><br/> "Published on behalf of the Institute of Marketing and the CAM Foundation." 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Contents: The Fundamentals of marketing -- The Practice of marketing. 
<br/><br/><label>ISBN: </label>0750609974 
<br/><br/><label>LCCN: </label>95163576  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.W5476  
<br/><br/><label>Dewey Class. No.: </label>658.8