The fundamentals and practice of marketing Wilmshurst, John. creator Institute of Marketing CAM Foundation text bibliography enk London Boston Butterworth-Heinmann 1995 3rd ed. monographic eng
print
viii, 324 p. : ill. ; 24 cm. Contents: The Fundamentals of marketing -- The Practice of marketing. John Wilmshurst. "Published on behalf of the Institute of Marketing and the CAM Foundation." Includes bibliographies and index. Marketing HF5415.W5476 658.8 0750609974 95163576 http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html DLC 950612 20210414113939.0 3514330