Zikmund, William G. <br/><br/>
Basic marketing. / 
William G. Zikmund, Michael D'Amico. 
 - Minneapolis/St. Paul :  West Pub. Co.,  c1996. 
 - xxv, 369 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 325-336) and index. 
<br/><br/>Contents:  Introduction -- Analysis of market and consumer behavior -- Market strategy for global competition -- Product strategy -- Distribution strategy -- Promotion strategy -- Pricing strategy. 
<br/><br/><label>ISBN: </label>0314071458 (Soft : alk. paper) 
<br/><br/><label>LCCN: </label>95031322  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.Z528 
<br/><br/><label>Dewey Class. No.: </label>658.8