01110pam a2200277 a 4500 4925795 20210414113939.0 950719s1996 mnua b 001 0 eng 95031322 0314071458 (Soft : alk. paper) DLC DLC DLC HF5415.Z528 658.8 20 Zikmund, William G. Basic marketing. / William G. Zikmund, Michael D'Amico. Minneapolis/St. Paul : West Pub. Co., c1996. xxv, 369 p. : ill. ; 26 cm. Includes bibliographical references (p. 325-336) and index. Contents: Introduction -- Analysis of market and consumer behavior -- Market strategy for global competition -- Product strategy -- Distribution strategy -- Promotion strategy -- Pricing strategy. Marketing. Marketing Management. D'Amico, Michael. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 891 8391 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.Z528 2219/12 2012-05-16 00:00:00 1 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.Z5281 2220/12 2012-05-16 00:00:00 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.Z5282 2221/12 2012-05-16 00:00:00 2012-05-16 BK