Zikmund, William G. creator D'Amico, Michael. text bibliography mnu Minneapolis/St. Paul West Pub. Co. c1996 1996 monographic eng

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xxv, 369 p. : ill. ; 26 cm. Contents: Introduction -- Analysis of market and consumer behavior -- Market strategy for global competition -- Product strategy -- Distribution strategy -- Promotion strategy -- Pricing strategy. William G. Zikmund, Michael D'Amico. Includes bibliographical references (p. 325-336) and index. Marketing Marketing Management HF5415.Z528 658.8 0314071458 (Soft : alk. paper) 95031322 DLC 950719 20210414113939.0 4925795