Palmer, Adrian. <br/><br/>
Principles of marketing. / 
Adrian Palmer. 
 - Oxford ;  New York :  Oxford University Press,  2000. 
 - xx, 644 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Marketing: the fundamentals -- Understanding customers -- Developing the marketing mix -- Bringing it together -- Glossary. 
<br/><br/><label>ISBN: </label>0198775512 
<br/><br/><label>LCCN: </label>00039933  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.P2343  
<br/><br/><label>Dewey Class. No.: </label>658.8