01374cam a22003014a 4500 11965369 20210414113940.0 000405s2000 enka b 001 0 eng 00039933 0198775512 DLC DLC DLC pcc HF5415.P2343 658.8 21 Palmer, Adrian. Principles of marketing. / Adrian Palmer. Oxford ; New York : Oxford University Press, 2000. xx, 644 p. : ill. ; 25 cm. Includes bibliographical references and index. Contents: Marketing: the fundamentals -- Understanding customers -- Developing the marketing mix -- Bringing it together -- Glossary. Marketing. Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00039933-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00039933-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0724/00039933-b.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 895 8395 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.P2343 2169/12 2012-05-16 00:00:00 1 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.P23431 2170/12 2012-05-16 00:00:00 2 2012-05-16 BK