TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of marketing.
SN  - 0198775512
AV  - HF5415.P2343  
U1  - 658.8 21
PY  - 2000///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index; Contents: Marketing: the fundamentals -- Understanding customers -- Developing the marketing mix -- Bringing it together -- Glossary
UR  - http://www.loc.gov/catdir/enhancements/fy0610/00039933-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0610/00039933-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0724/00039933-b.html
ER  -