@book{898,
	author = {Zikmund, William G.},
	title = {Exploring marketing research. /},
	publisher = {Thomson/South-Western,},
	year = {c2003.},
	address = {Australia ;},
	edition = {8th ed.},
	note = {Various multi-media instructional materials, including a web site, are available to supplement the text.}
}