Zikmund, William G. <br/><br/>
Exploring marketing research. / 
William G. Zikmund. 
 - 8th ed. 
 - Australia ;  [Cincinnati, Ohio] :  Thomson/South-Western,  c2003. 
 - xxi, 744 p. :  chiefly col. ill. ;  28 cm. 
<br/><br/> Various multi-media instructional materials, including a web site, are available to supplement the text. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases. 
<br/><br/><label>ISBN: </label>0324181485 
<br/><br/><label>LCCN: </label>2002022369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2.Z54  
<br/><br/><label>Dewey Class. No.: </label>658.8/3