01391cam a22003254a 4500 12684374 OSt 20210414113940.0 020213s2003 at a b 001 0 eng 2002022369 0324181485 (DLC) 2002022369 (DLC)290 DLC DLC DLC pcc HF5415.2.Z54 658.8/3 21 Zikmund, William G. Exploring marketing research. / William G. Zikmund. 8th ed. Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003. xxi, 744 p. : chiefly col. ill. ; 28 cm. Various multi-media instructional materials, including a web site, are available to supplement the text. Includes bibliographical references and index. Contents: Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases. Marketing research. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 898 8398 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.2.Z54 2171/12 2012-05-16 00:00:00 1 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.2.Z541 2172/12 2012-05-16 00:00:00 2 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.2.Z542 2173/12 2012-05-16 00:00:00 3 2012-05-16 BK