Churchill, Gilbert A. <br/><br/>
Basic marketing research. / 
 Marketing research 
Gilbert A. Churchill, Jr. 
 - 3rd ed. 
 - Fort Worth :  Dryden Press,  c1996. 
 - xvii, 863 p. :  col. ill., col. maps ;  27 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports. 
<br/><br/><label>ISBN: </label>0030983673 
<br/><br/><label>LCCN: </label>95070063  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C49 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8/3