01129nam a2200301 a 4500 4454847 OSt 20210414113940.0 951206s1996 txuab b 001 0 eng 95070063 0030983673 DLC DLC HF5415.2 .C49 1996 658.8/3 20 Churchill, Gilbert A. Basic marketing research. / Gilbert A. Churchill, Jr. Marketing research 3rd ed. Fort Worth : Dryden Press, c1996. xvii, 863 p. : col. ill., col. maps ; 27 cm. The Dryden Press series in marketing Includes bibliographical references and index. Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports. Marketing research. 7 cbc orignew 2 opcn 19 y-gencatlg lcc BK 899 8399 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.2 .C49 2185/12 2012-05-16 00:00:00 1 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.2 .C491 2186/12 2012-05-16 00:00:00 2 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.2 .C492 2187/12 2012-05-16 00:00:00 3 2012-05-16 BK