TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Basic marketing research.
SN  - 0030983673
AV  - HF5415.2 .C49 1996
U1  - 658.8/3 20
PY  - 1996///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references and index; Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports
ER  -