02117cam a22003014i 450000100090000000300040000900500170001300800410003001000170007102000180008804000280010604200080013405000230014208200140016510000300017924501000020924600300030925000180033926400490035730000460040633600260045233700280047833800270050650011970053350400510173065000150178170000190179618200618OSt20220609143019.0140625s2016    maua     b    001 0 eng    a  2014944159  a9781285858340  aDLCbengerdacDLCdDLC  apcc00aHF5415b.P658 201600a658.82231 aPride, William M.,d1942-10aMarketing /cWilliam M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico.10aPride & Ferrell marketing  a2016 edition. 1aBoston, MA, USA :bCengage Learning,c[2016]  axxxi, 687 pages :billustrations ;c28 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aPart I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.5. Marketing Research and Information Systems.6. Target Markets Segmentation and Evaluation.Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.Part V: PRODUCT DECISIONS.11. Product Concepts, Branding and Packaging.12. Developing and Managing Products.13. Services Marketing.Part VI: DISTRIBUTION DECISIONS.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing and Wholesaling.Part VII: PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.Part VIII: PRICING DECISIONS.19. Pricing Concepts.20. Setting Prices.Career Appendix.Financial Analysis.Sample Marketing Plan.  aIncludes bibliographical references and index. 0aMarketing.1 aFerrell, O. C.