02319cam a22003614i 4500 18200618 OSt 20220609143019.0 140625s2016 maua b 001 0 eng 2014944159 9781285858340 DLC eng rda DLC DLC pcc HF5415 .P658 2016 658.8 23 Pride, William M., 1942- Marketing / William M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico. Pride & Ferrell marketing 2016 edition. Boston, MA, USA : Cengage Learning, [2016] xxxi, 687 pages : illustrations ; 28 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.5. Marketing Research and Information Systems.6. Target Markets Segmentation and Evaluation.Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.Part V: PRODUCT DECISIONS.11. Product Concepts, Branding and Packaging.12. Developing and Managing Products.13. Services Marketing.Part VI: DISTRIBUTION DECISIONS.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing and Wholesaling.Part VII: PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.Part VIII: PRICING DECISIONS.19. Pricing Concepts.20. Setting Prices.Career Appendix.Financial Analysis.Sample Marketing Plan. Includes bibliographical references and index. Marketing. Ferrell, O. C. 7 cbc origcop 2 epcn 20 y-gencatlg lcc BK 9005 16505 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 HF5415.P93 9268/717/22 2022-06-09 00:00:00 1 2022-06-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.P931 9269/718/22 2022-06-09 00:00:00 2 2022-06-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.P932 9270/719/22 2022-06-09 00:00:00 3 2022-06-09 BK