01499nam a22001937a 4500 20220610110447.0 220609b ||||| |||| 00| 0 eng d 9780324147988 HF5415.K.636(16e) Marketing / Charles W. Lamb ... [et al.] 7th ed. Mason : Thompson South-Western, 2004. xxxviii, 774 p. : ill., chiefly col. ; 29 cm. Include bibliography and index Contents : Part 1 : The world of marketing : An overview of marketing -- Strategic planning for competitive advantage -- The marketing environment and marketing ethics -- Developing a global vision -- Part 2 : Analyzing marketing opportunities : Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Part 3 :Product decisions : Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4 : Distribution decisions : Marketing Channels and supply chain management -- Retailing -- Part 5 : Promotion decisions : Integrated marketing communications -- Advertising and public -- Sales promotion and personal selling -- Part 6 : Pricing decisions : Pricing concepts -- Setting the right price -- Part 7: Technology driven marketing : Internet marketing -- Customer relationship management -- One-on-one marketiong. Hair, Joseph H. McDaniel, Carl. lcc BK 9006 16506 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.L2624(7e) 9296/745/22 2022-06-09 00:00:00 1 2022-06-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-10 0 HF5415.L26241(7e) 9297/746/22 2022-06-10 00:00:00 2 2022-06-10 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-10 0 HF5415.L26242(7e) 9298/747/22 2022-06-10 00:00:00 3 2022-06-10 BK