Hair, Joseph H. McDaniel, Carl. text Mason Thompson South-Western 2004 7th ed. monographic eng

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xxxviii, 774 p. : ill., chiefly col. ; 29 cm. Contents : Part 1 : The world of marketing : An overview of marketing -- Strategic planning for competitive advantage -- The marketing environment and marketing ethics -- Developing a global vision -- Part 2 : Analyzing marketing opportunities : Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Part 3 :Product decisions : Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4 : Distribution decisions : Marketing Channels and supply chain management -- Retailing -- Part 5 : Promotion decisions : Integrated marketing communications -- Advertising and public -- Sales promotion and personal selling -- Part 6 : Pricing decisions : Pricing concepts -- Setting the right price -- Part 7: Technology driven marketing : Internet marketing -- Customer relationship management -- One-on-one marketiong. Charles W. Lamb ... [et al.] Include bibliography and index HF5415.K.636(16e) 9780324147988 220609 20220610110447.0