TY  - BOOK
AU  - Hair, Joseph H.
AU  - McDaniel, Carl.
TI  - Marketing
SN  - 9780324147988
AV  - HF5415.K.636(16e) 
PY  - 2004///
CY  - Mason
PB  - Thompson South-Western
N1  - Include bibliography and index
; Contents : Part 1 : The world of marketing : An overview of marketing -- Strategic planning for competitive advantage -- The marketing environment and marketing ethics -- Developing a global vision -- Part 2 : Analyzing marketing opportunities : Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Part 3 :Product decisions : Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4 : Distribution decisions : Marketing Channels and supply chain management -- Retailing -- Part 5 : Promotion decisions : Integrated marketing communications -- Advertising and public -- Sales promotion and personal selling -- Part 6 : Pricing decisions : Pricing concepts -- Setting the right price -- Part 7: Technology driven marketing : Internet marketing -- Customer relationship management -- One-on-one marketiong
ER  -