@book{902,
	author = {Dillon, William R. and Madden, Thomas J.},
	title = {Essentials of marketing research. /},
	publisher = {Irwin,},
	year = {c1993.},
	address = {Homewood, IL ;},
	note = {"Free instructor's copy ... Not for sale"--P. 4 colophon.}
}