Dillon, William R. <br/><br/>
Essentials of marketing research. / 
William R. Dillon, Thomas J. Madden, Neil H. Firtle. 
 - Homewood, IL ;  Boston, MA :  Irwin,  c1993. 
 - xviii, 556 p. :  ill. ;  26 cm. 
 - The Irwin series in marketing .
<br/><br/> "Free instructor's copy ... Not for sale"--P. 4 colophon. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues. 
<br/><br/><label>ISBN: </label>0256081123 
<br/><br/><label>LCCN: </label>92030863  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2.D537  
<br/><br/><label>Dewey Class. No.: </label>658.8/3