01012pam a2200253 a 4500001000800000005001700008008004100025010001700066020001500083040001800098050001900116082001600135100002300151245009400174260004900268300003600317440003400353500006200387504005300449505019000502650002400692700002200716700002000738439664420210414113940.0920810s1993    ilua     b    001 0 eng    a   92030863   a0256081123  aDLCcDLCdDLC00aHF5415.2.D537 00a658.8/32201 aDillon, William R.10aEssentials of marketing research. /cWilliam R. Dillon, Thomas J. Madden, Neil H. Firtle.  aHomewood, IL ;aBoston, MA :bIrwin,cc1993.  axviii, 556 p. :bill. ;c26 cm. 4aThe Irwin series in marketing  a"Free instructor's copy ... Not for sale"--P. 4 colophon.  aIncludes bibliographical references and indexes.  aContents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues. 0aMarketing research.1 aMadden, Thomas J.1 aFirtle, Neil H.