01225pam a2200301 a 4500 4396644 20210414113940.0 920810s1993 ilua b 001 0 eng 92030863 0256081123 DLC DLC DLC HF5415.2.D537 658.8/3 20 Dillon, William R. Essentials of marketing research. / William R. Dillon, Thomas J. Madden, Neil H. Firtle. Homewood, IL ; Boston, MA : Irwin, c1993. xviii, 556 p. : ill. ; 26 cm. The Irwin series in marketing "Free instructor's copy ... Not for sale"--P. 4 colophon. Includes bibliographical references and indexes. Contents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues. Marketing research. Madden, Thomas J. Firtle, Neil H. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 902 8402 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.2.D537 2164/12 2012-05-16 00:00:00 2012-05-16 BK